Two Mad Chicken sandwiches held up side by side
Mad Chicken 2027 Growth Plan

One brand. Every location. Every holiday.

2027 is the year Mad Chicken markets like one brand. We use the data we have been collecting to get more from every dollar and keep every location fresh.

  1. 1Reach more people.
  2. 2Set clear expectations for paid ads.
  3. 3Represent every holiday across SMS, social, the website and each location's Google profile.

This does not happen overnight. It is a steady transformation, and 2027 is the year.

See the deliverables See the plan

Prepared for Mad Chicken by Raging Agency

Where we are today

Lots of people follow you. Few engage.

You have a big, loyal audience. But each post and each ad is fighting alone, so most of it goes quiet.

Real screenshot Instagram post: Halloween Monster Box Combo, 18 likes and no comments Tap to zoom
Instagram, this week. The Halloween Monster Box post: 18 likes, 0 comments.
133KInstagram followers
18likes on the Monster Box post

A great offer and a great photo. It just has no push behind it.

Real screenshot Instagram profile madchickenusa with 133K followers Tap to see it all
Instagram: 133K followers.
Real screenshot Facebook page MAD Chicken with 39K followers Tap to see it all
Facebook: 39K followers.
Real screenshot Facebook reel from Hollywood, Florida with 5 reactions and 1 share Tap to zoom
Facebook reel, Hollywood FL: 5 reactions, 0 comments, 1 share.

Every location runs its own ad.

Right now the Meta Ad Library shows a separate ad for each city. Seventeen small voices instead of one loud one.

Real screenshot Meta Ad Library showing active Mad Chicken ads, one for each location Tap to see it all
Meta Ad Library: active ads, one per location (Minneapolis, Hollywood, Pittsburgh, Oshkosh, Milwaukee and more).
Real screenshot Meta Ad Library close-up of the Hollywood, Florida ad, page shows 39.4K Facebook and 133.9K Instagram followers Tap to see it all
The Hollywood, FL ad, running on its own.
17

locations running ads (18 active ad sets; Germantown runs two).

508,935

people reached in September.

1.97

average frequency: times each person saw Mad Chicken in the month. Not enough to be remembered.

$6,020

spent on Meta across all locations in September.

Source: Meta Ads Manager, September 2026.

What's already working.

Loyalty and SMS are paying off. We build on them, not around them.

69%

more spent per visit by loyalty members ($51.08 vs $30.15).

10K+

loyalty visits this year, with 6.5K return visits.

8.7K

game-day texts sent in one week of World Series blasts.

Square data, 2026 to date (Oct 29), all locations.

The idea

Strength in numbers.

Stop treating each location as its own business. Run Mad Chicken as one brand, with every location in every campaign.

More reach

One campaign across every city is bigger and louder than many small ones.

More data

Every location feeds one set of numbers, so we learn what works faster.

Easier ordering

Every ad leads to one clean locations page. Pick your store, tap Order.

Budgets can stay separate. Each location can still manage and pay for its own ad spend. The campaign is shared. The money doesn't have to be.
Milwaukee Pittsburgh Kentwood Green Bay Oshkosh Germantown Hollywood Pompano Beach Fort Lauderdale Tampa Cleveland Greendale Baltimore Glen Cove Palos Park Minneapolis Menasha Chicago

Milwaukee Pittsburgh Kentwood Green Bay Oshkosh Germantown Hollywood Pompano Beach Tampa Fort Lauderdale Cleveland Greendale Baltimore Glen Cove Palos Park Minneapolis Menasha Chicago

What it looks like

From one small post to one strong push.

Pool the effort behind big moments like the Super Bowl. Same brand, every location, one message.

Today: one location on its own

Real screenshot Real Facebook reel from Hollywood, Florida with 5 reactions Tap to zoom
Real post today: 5 reactions, 0 comments, 1 share.
Concept mockup
Mad Chicken OshkoshTuesday at 2:14 PM

10% off online orders this week! Use code SAVE10 at checkout.

Tenders and waffle fries on a tray
8 likes1 comment · 0 shares
LikeCommentShare
Concept mockup: a single-location promo.
~500 people Estimated reach

One strong push: all locations together

150K+ people Estimated reach
Concept mockup
Mad ChickenSponsored

Big game, bigger boxes. Order ahead for the whole crew. 🏈

Big Game Boxes static ad: Seahawks vs Patriots, wings, tenders and sauces for game day, order ahead at any Mad Chicken
MADCHICKENUSA.COMOrder for the big game
Order now
LikeCommentShare
Facebook feed, static ad. Big Game Boxes, Seahawks vs Patriots. One ad for every location.
Concept mockup
madchickenusaSponsored
Order now ›

madchickenusa Big game, bigger boxes 🏈 Order ahead at any Mad Chicken.

Instagram, video ad. Real footage from your social team, same campaign, every location.

Mockups are concepts built with real Mad Chicken photos, ads and footage. The like and comment counts on the single-location post are illustrative. Reach figures are estimates for illustration only, not a promise of sales or results.

Found locally

One brand. Every location easy to find.

Unified campaigns send people to one place. From there, each location stands on its own in local search.

  • A page for every locationAddress, hours, Call, Order and Directions, one tap away.
  • Every location on Google Business ProfileComplete and correct, so each one shows up in Google and Maps.
  • SEO and AEO per locationTuned for search engines and for AI answers like ChatGPT and Google AI.
  • Fresh location photosWe will refresh location photos across the site and every Google profile.
  • A WhatsApp group per locationFast updates between each store and our team.
Concept: cleaned-up location photo Cleaned-up exterior photo of the Mad Chicken Milwaukee St. Lukes location
Milwaukee St. Lukes. We will refresh location photos across the site and every Google profile.
Concept mockup Concept mockup of a mobile locations list and a Milwaukee location page with Call, Order and Directions buttons
Example location pages. Hours, rating and reviews are sample content.
Texts and email

Every holiday, covered.

SMS blasts for the holidays that matter, in Mad Chicken's format. Plus an email flow that drives catering and delivery through your commission-free DoorDash storefront.

Concept mockups
Mad Chicken
Sun, Feb 14 · 11:02 AM
Mad Chicken: Big game and Valentine's Day, same Sunday 🏈❤️ Feed your crew with a Mad Monster Box: 3 tenders, 6 wings, fries, mac and 2 sauces. Order ahead: madchickenusa.com/order

Reply STOP to opt out
Chicken sandwich combo with waffle fries and drinks
Order Mad Chickenmadchickenusa.com
Super Bowl SundaySun, Feb 14, 2027
Mad Chicken
Tue, Jul 6 · 10:30 AM
Mad Chicken: Happy National Fried Chicken Day! 🍗 Loyalty members get the 6 Traditional Combo for $9.99 all day. Walk-in and carry-out. Not a member yet? Join free: madchickenusa.com/points

Reply STOP to opt out
Loaded fries with tenders
Mad Chicken Rewardsmadchickenusa.com
National Fried Chicken DayTue, Jul 6, 2027
Mad Chicken
Fri, Nov 26 · 9:00 AM
Mad Chicken: Black Friday is here 🎁 Mad Chicken gift cards are the easiest gift on your list. Grab one in store or online: madchickenusa.com

Reply STOP to opt out
Mad Chicken order counter
Mad Chicken Gift Cardsmadchickenusa.com
Black FridayFri, Nov 26, 2027
Mad Chicken
Fri · 10:45 PM
Mad Chicken: Still up? 🌙 Hot tenders and waffle fries, open late. Order ahead: madchickenusa.com/order

Reply STOP to opt out
Tenders and sauces under an Open Late sign
Order Mad Chickenmadchickenusa.com
Late-night textAny weekend

Offers to be confirmed before sending.

2027 brand kit

One look across every location.

We refine the brand kit so every post, promo and ad meets the same standard, no matter which store it's for.

Concept
Logo
Mad Chicken logo, white on red
Mad Chicken logo, red on charcoal
Mad Chicken logo, red on white
Colors
Mad Red#EF3E36
Charcoal#231F20
White#FFFFFF
Smoke#8B898A
Fonts
Caveat BrushHeadlines
Open SansBody and prices
Photo style
Tenders basket with a Mad Chicken drink Two sandwiches held up Guest with a sandwich outside a Mad Chicken

Close up, warm light, real food, bold red.

madchickenusa
UWM studentsPanther Fuel: 3pc Tenders Combo$9.99Show your UWM student ID. Near campus, walk-in or carry-out.
Claim student deal Story: UWM student promo
madchickenusa
NewTry it hot
Order now Story: new item
madchickenusa
Local spotlightMilwaukee East Side
Get directions Story: location shout-out
Menu tiles
Mad Classic sandwichMad Classic
Mad Fire sandwichMad Fire
Chicken and waffleChicken and Waffle
Nashville tenders bowlNashville Tenders Bowl
Mac and cheese bowl with chickenMac and Cheese Bowl
Family boneless tray with wings in two saucesFamily Boneless Tray
The plan

Six simple steps.

Here is exactly what happens, in order.

  1. 1
    Now

    Say yes

    Sign the 16-month agreement.

  2. 2
    Right away

    Meet the team

    We meet your social team and get access to everything.

  3. 3
    About 1 week

    Ads go live

    One brand, every location, one strong push.

  4. 4
    Next

    Get found

    Every location gets set up on Google and Maps.

  5. 5
    Every holiday

    Send texts

    Texts and emails go out for every big moment.

  6. 6
    Every month

    Do more of what works

    We check the numbers and make it better.

Deliverables

What we do for you.

One team handling the whole picture, for every location.

1

Meta ads management

Unified campaigns across every location, planned and managed by us.

2

Website maintenance

We look after the entire website. Fast, current and working on every phone.

3

Google Business Profile

Every location listed and optimized, with SEO and AEO done per location.

4

Social team alignment

We work with your social media team on fresh content and the holiday list.

5

Content review

We check content before it goes live, for quality and grammar.

6

SMS blasts

We organize the texts: what goes out, when, and to whom.

7

Email nurture flow

Drives catering orders and online delivery through your commission-free DoorDash storefront.

8

2027 brand kit

We refine it so every creative meets brand standards.

Investment

Simple, flat pricing.

Every deliverable above, for all locations.

Best value

16-month agreement

Starting at
$4,950/mo
plus tax
  • Every deliverable on this page
  • All locations, up to 25 total
  • One flat monthly fee
Flexible

Month-to-month

No long-term commitment
$7,200/mo
plus tax
  • Every deliverable on this page
  • All locations, up to 25 total
  • Individual billing management per location
+
Billed separately
  • Engagement and ad spend. Organic posting (roughly 30 posts a month) and ad spend are billed separately, based on the number of posts and channels.
  • Out-of-scope work. Anything outside the deliverables above is billed at our agency rate of $300 per hour.

Ad spend by location

What each location spends today, and what it takes to be remembered. Ad spend is paid to Meta and billed separately.

$6,020.19Sept spend
1,000,487impressions
508,935people reached
438,947engagements
3,028link clicks
1.83%CTR
1.97frequency
September 2026 (actual)Estimates
Location Daily budget now Sept spend Sept engagements Bare minimum est. Ideal est. Expected at ideal est.
Chicago, IL (N Milwaukee Ave)Already above ideal, optimize cost ($0.17 per result) $43.30/day $1,049.98 6,297 $10/day~$300/mo $43.30/day~$1,299/mo ~110,000 people/mo
Germantown, WIAlready above ideal $40.00/day $926.24 58,466 $10/day~$300/mo $40.00/day~$1,200/mo ~101,000 people/mo
Minneapolis, MNAlready above ideal $21.70/day $550.46 57,552 $10/day~$300/mo $21.70/day~$651/mo ~55,000 people/mo
Fort Lauderdale, FL $14.28/day $349.22 28,709 $10/day~$300/mo $20/day~$600/mo ~51,000 people/mo
Cleveland, OH $14.28/day $344.57 22,706 $10/day~$300/mo $20/day~$600/mo ~51,000 people/mo
Pompano Beach, FL $13.02/day $319.03 20,963 $10/day~$300/mo $20/day~$600/mo ~51,000 people/mo
Hollywood, FL $13.02/day $317.74 34,201 $10/day~$300/mo $20/day~$600/mo ~51,000 people/mo
Glen Cove, NY $13.02/day $312.24 18,518 $10/day~$300/mo $20/day~$600/mo ~51,000 people/mo
Pittsburgh, PA (Liberty Ave) $10.80/day $266.23 35,341 $10/day~$300/mo $20/day~$600/mo ~51,000 people/mo
Milwaukee, WI (W Appleton Ave) $8.70/day $213.79 17,876 $10/day~$300/mo $20/day~$600/mo ~51,000 people/mo
Green Bay, WI (N Washington St) $8.70/day $211.76 15,707 $10/day~$300/mo $20/day~$600/mo ~51,000 people/mo
Oshkosh, WI $8.70/day $185.27 14,452 $10/day~$300/mo $20/day~$600/mo ~51,000 people/mo
Menasha, WI $8.70/day $184.44 16,063 $10/day~$300/mo $20/day~$600/mo ~51,000 people/mo
Milwaukee, WI (North Ave) $7.20/day $176.46 12,617 $10/day~$300/mo $20/day~$600/mo ~51,000 people/mo
Pittsburgh, PA (Carson St) $5.22/day $128.74 10,468 $10/day~$300/mo $20/day~$600/mo ~51,000 people/mo
Milwaukee, WI (St. Lukes) $4.38/day $105.40 9,310 $10/day~$300/mo $20/day~$600/mo ~51,000 people/mo
Greendale, WI (Southridge Mall) $1.74/day $42.30 4,611 $10/day~$300/mo $20/day~$600/mo ~51,000 people/mo
Tampa, FLNo delivery in Sept, fixing Not delivering $0.00 0 $10/day~$300/mo $20/day~$600/mo ~51,000 people/mo
Baltimore, MDNo delivery in Sept, fixing Not delivering $0.00 0 $10/day~$300/mo $20/day~$600/mo ~51,000 people/mo
Total, all ad sets $236.76/day~$7,103/mo $6,020.19account total* 438,947account total* $190/day~$5,700/mo $425.00/day~$12,750/mo ~1,082,000 people/mo

Swipe the table sideways to see every column.

Figures from Meta Ads Manager, Sept 2026. Estimates based on your September results. Not a sales guarantee. Expected reach uses September's account average of about 85 people reached per $1 of ad spend, times the ideal monthly budget, rounded. Totals add each location's estimate, so the same person can be counted in more than one location. Months are counted as 30 days.
*The rows above add to $5,683.87 and 383,857 engagements. The rest of the account total is a second, smaller Germantown ad set in the report and spend the report does not assign to a location.

Let's make 2027 Mad Chicken's best year.

Say yes, and the first unified campaign can be live in about a week.

Review the investment