/* Mad Chicken 2027 Growth Plan. Brand kit 2027: Mad Red, Charcoal, White, Smoke.
   Caveat Brush for headlines, Open Sans for body and prices. */
:root{
  --red:#EF3E36;
  --red-d:#d4302a;
  --char:#231F20;
  --char-2:#2d2829;
  --ink:#1a1617;
  --white:#fff;
  --smoke:#8B898A;
  --soft:#cfcccd;
  --line:rgba(255,255,255,.12);
  --nav:62px;
  --max:1180px;
  --r:18px;
  --gut:20px;
  --head:"Caveat Brush",cursive;
  --body:"Open Sans",system-ui,-apple-system,"Segoe UI",Roboto,sans-serif;
  --ui:-apple-system,BlinkMacSystemFont,"Segoe UI",Roboto,Helvetica,Arial,sans-serif;
}
*{box-sizing:border-box}
html{-webkit-text-size-adjust:100%;scroll-padding-top:calc(var(--nav) + 8px)}
@media (prefers-reduced-motion:no-preference){html{scroll-behavior:smooth}}
body{margin:0;background:var(--char);color:var(--white);font-family:var(--body);
  font-size:17px;line-height:1.65;-webkit-font-smoothing:antialiased;text-rendering:optimizeLegibility}
img,video{max-width:100%;height:auto;display:block}
a{color:inherit}
h1,h2,h3{font-family:var(--head);font-weight:400;line-height:1.05;margin:0;letter-spacing:.005em}
p{margin:0}
.wrap{width:100%;max-width:var(--max);margin:0 auto;padding:0 var(--gut)}
@media (min-width:760px){:root{--gut:32px}}

/* ---------- gate ---------- */
#gate{position:fixed;inset:0;z-index:100;background:var(--char);display:none;
  flex-direction:column;align-items:center;justify-content:center;gap:22px;padding:24px;text-align:center}
html.gated #gate{display:flex}
html.gated body,html.boxed body{overflow:hidden}
html.gated #top,html.gated main,html.gated footer{visibility:hidden}
#gate img{width:min(240px,62vw)}
#gate .k{font-size:13px;letter-spacing:.18em;text-transform:uppercase;color:var(--soft);font-weight:600}
#gate form{display:flex;flex-direction:column;align-items:center;gap:14px}
#gate input{width:min(280px,80vw);padding:15px 18px;font-size:22px;font-weight:600;text-align:center;
  letter-spacing:.2em;border:2px solid var(--line);border-radius:12px;background:var(--ink);
  color:var(--white);outline:0;font-family:inherit}
#gate input:focus{border-color:var(--red)}
#gate.bad input{border-color:var(--red);animation:shake .35s}
#gate button{font:700 15px var(--body);color:var(--white);background:var(--red);border:0;border-radius:999px;
  padding:12px 34px;cursor:pointer}
#gate .err{min-height:20px;font-size:14px;color:var(--red)}
@keyframes shake{25%{transform:translateX(-8px)}50%{transform:translateX(6px)}75%{transform:translateX(-4px)}}

/* ---------- top nav ---------- */
#top{position:fixed;top:0;left:0;right:0;z-index:50;height:var(--nav);
  background:linear-gradient(rgba(20,16,17,.55),rgba(20,16,17,0));border-bottom:1px solid transparent;
  transition:background .3s,border-color .3s}
#top.solid{background:rgba(35,31,32,.9);-webkit-backdrop-filter:saturate(140%) blur(12px);backdrop-filter:saturate(140%) blur(12px);
  border-bottom-color:var(--line)}
#top .wrap{height:100%;display:flex;align-items:center;justify-content:space-between;gap:12px}
#top .logo{display:block;flex:0 0 auto}
#top .logo img{height:22px;width:auto}
#top nav{display:flex;align-items:center;gap:6px}
#top nav a{text-decoration:none;font-size:14px;font-weight:600;padding:8px 12px;border-radius:999px;
  color:#e7e4e5;transition:color .2s,background .2s,border-color .2s;white-space:nowrap}
#top nav a:hover,#top nav a.on{color:var(--white)}
#top nav .btn{border:1.5px solid rgba(255,255,255,.45);color:var(--white)}
#top nav .btn:hover,#top nav .btn.on{border-color:var(--white);background:rgba(255,255,255,.1)}
#top nav .btn.fill{background:var(--red);border-color:var(--red)}
#top nav .btn.fill:hover,#top nav .btn.fill.on{background:var(--red-d);border-color:var(--red-d)}
#top nav .txt{display:none}
@media (min-width:900px){#top nav .txt{display:inline-block}#top .logo img{height:26px}}
@media (max-width:380px){#top nav a{padding:7px 10px;font-size:13px}#top .logo img{height:18px}}
#prog{position:absolute;left:0;bottom:-1px;height:2px;width:100%;background:var(--red);
  transform-origin:0 50%;transform:scaleX(0)}

/* ---------- sections ---------- */
section{padding:76px 0;position:relative}
@media (min-width:900px){section{padding:112px 0}}
.alt{background:var(--ink)}
.light{background:#fff;color:var(--char)}
.eyebrow{display:inline-block;font-size:12px;font-weight:700;letter-spacing:.2em;text-transform:uppercase;
  color:var(--red);margin-bottom:14px}
h2{font-size:clamp(42px,9vw,72px)}
h2 .r,h1 .r{color:var(--red)}
.lede{font-size:clamp(17.5px,2.2vw,20px);color:var(--soft);max-width:640px;margin-top:16px}
.light .lede{color:#4d4a4b}
.head{margin-bottom:40px}
@media (min-width:900px){.head{margin-bottom:56px}}
.center{text-align:center}
.center .lede{margin-left:auto;margin-right:auto}

/* ---------- labels ---------- */
.tag{display:inline-flex;align-items:center;gap:7px;font-size:11px;font-weight:700;letter-spacing:.12em;
  text-transform:uppercase;padding:6px 10px;border-radius:999px;line-height:1.1}
.tag::before{content:"";width:7px;height:7px;border-radius:50%;background:currentColor;flex:0 0 auto}
.tag.real{background:#fff;color:#1d7a3a;box-shadow:0 0 0 1px rgba(0,0,0,.08)}
.tag.concept{background:var(--red);color:#fff}
.tag.est{background:transparent;color:var(--soft);box-shadow:inset 0 0 0 1.5px var(--smoke)}
.light .tag.est{color:#555}
figure{margin:0}
.shot{position:relative;border-radius:var(--r);overflow:hidden;background:#fff;
  box-shadow:0 18px 50px rgba(0,0,0,.35);cursor:zoom-in}
.shot img{width:100%}
.shot > .tag{position:absolute;top:12px;left:12px;z-index:2}
.shot.clear{background:transparent;box-shadow:none;border-radius:0;overflow:visible}
.shot:focus-visible{outline:3px solid var(--red);outline-offset:3px}
figcaption{font-size:14.5px;color:var(--soft);margin-top:12px;line-height:1.55}
figcaption b{color:var(--white)}
.light figcaption{color:#5c595a}
.light figcaption b{color:var(--char)}
.zoom-hint{position:absolute;right:12px;bottom:12px;z-index:2;font-size:12px;font-weight:700;color:#fff;
  background:rgba(35,31,32,.82);padding:7px 12px 7px 30px;border-radius:999px;pointer-events:none;
  background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='white' stroke-width='2.4' stroke-linecap='round'%3E%3Ccircle cx='10.5' cy='10.5' r='6.5'/%3E%3Cpath d='M15.5 15.5L21 21M10.5 7.5v6M7.5 10.5h6'/%3E%3C/svg%3E");
  background-repeat:no-repeat;background-position:10px 50%;background-size:14px}
/* real screenshots go edge to edge on phones, wide ones crop to a readable square */
@media (max-width:759px){
  .shot.proof{margin-left:calc(-1 * var(--gut));margin-right:calc(-1 * var(--gut));border-radius:0;box-shadow:none}
  .shot.proof.wide img{aspect-ratio:1/1;object-fit:cover;object-position:left top}
  .col .shot.proof{margin-left:-20px;margin-right:-20px}
}
@media (min-width:760px){.zoom-hint{opacity:0;transition:opacity .2s}.shot:hover .zoom-hint{opacity:1}}

/* ---------- hero ---------- */
.hero{position:relative;min-height:100svh;display:flex;align-items:flex-end;padding:0 0 64px;overflow:hidden;background:var(--ink)}
.hero-bg{position:absolute;left:0;top:0;width:100%;height:78svh;object-fit:cover;object-position:50% 30%}
.hero-shade{position:absolute;inset:0;
  background:linear-gradient(180deg,rgba(20,16,17,.55) 0,rgba(20,16,17,.1) 22svh,rgba(26,22,23,.55) 48svh,var(--ink) 78svh)}
.hero-in{position:relative;z-index:1;padding-top:52svh}
.hero h1{font-size:clamp(52px,14vw,112px);max-width:12ch;text-shadow:0 4px 30px rgba(0,0,0,.35)}
.hero .lede{font-size:clamp(18px,2.3vw,21px);color:#efecec;max-width:600px;margin-top:20px}
.goals{list-style:none;padding:0;margin:28px 0 0;display:grid;gap:12px;max-width:640px}
.goals li{display:grid;grid-template-columns:38px 1fr;gap:14px;align-items:center;font-size:17px;font-weight:600;
  background:rgba(255,255,255,.07);border:1px solid var(--line);border-radius:14px;padding:12px 16px 12px 12px;
  -webkit-backdrop-filter:blur(6px);backdrop-filter:blur(6px)}
.goals b{width:38px;height:38px;border-radius:50%;background:var(--red);display:grid;place-items:center;
  font-family:var(--head);font-weight:400;font-size:22px}
.overnight{margin-top:22px;font-size:16.5px;color:var(--soft);max-width:600px}
.overnight b{color:var(--white)}
.hero .cta{display:flex;flex-wrap:wrap;gap:12px;margin-top:28px}
.hero .by{margin-top:24px;font-size:14px;color:var(--smoke)}
.hero .by b{color:var(--soft);font-weight:600}
@media (min-width:980px){
  .hero{align-items:center;padding:calc(var(--nav) + 40px) 0 72px}
  .hero-bg{height:100%;object-position:62% 40%}
  .hero-shade{background:
    linear-gradient(90deg,rgba(20,16,17,.94) 0%,rgba(20,16,17,.82) 38%,rgba(20,16,17,.25) 70%,rgba(20,16,17,.1) 100%),
    linear-gradient(0deg,rgba(26,22,23,.85) 0%,rgba(26,22,23,0) 30%)}
  .hero-in{padding-top:0}
  .hero h1{font-size:clamp(64px,min(7vw,11vh),112px)}
  .goals{grid-template-columns:repeat(3,1fr);max-width:880px}
  .goals li{grid-template-columns:1fr;align-items:start;font-size:16px;padding:16px}
}
.pill{display:inline-block;text-decoration:none;font-weight:700;font-size:15px;padding:13px 24px;border-radius:999px;
  border:1.5px solid rgba(255,255,255,.5);transition:background .2s,border-color .2s}
.pill:hover{border-color:#fff;background:rgba(255,255,255,.08)}
.pill.fill{background:var(--red);border-color:var(--red)}
.pill.fill:hover{background:var(--red-d);border-color:var(--red-d)}

/* ---------- city marquee: one seamless loop, two identical sets slide by exactly one set width ---------- */
.marquee{position:relative;background:var(--char);overflow:hidden;padding:22px 0;border-top:1px solid var(--line);border-bottom:1px solid var(--line);
  -webkit-mask-image:linear-gradient(90deg,transparent 0,#000 8%,#000 92%,transparent 100%);mask-image:linear-gradient(90deg,transparent 0,#000 8%,#000 92%,transparent 100%)}
.mq-track{display:flex;width:max-content}
.mq-set{display:flex;flex:0 0 auto}
.mq-set span{display:flex;align-items:center;font-family:var(--body);font-weight:800;font-size:clamp(26px,6.4vw,44px);line-height:1;
  letter-spacing:-.015em;white-space:nowrap;color:#fff}
.mq-set span::after{content:"";width:9px;height:9px;border-radius:50%;background:var(--red);margin:0 clamp(18px,4vw,30px);flex:0 0 auto}
@media (prefers-reduced-motion:no-preference){
  .mq-track{animation:mq 168s linear infinite;will-change:transform}
}
@keyframes mq{to{transform:translateX(-50%)}}
@media (prefers-reduced-motion:reduce){
  .marquee{-webkit-mask-image:none;mask-image:none;padding:20px var(--gut)}
  .mq-track{width:auto;display:block}
  .mq-set{flex-wrap:wrap;justify-content:center;row-gap:12px}
  .mq-set{column-gap:0}
  .mq-set span{font-size:19px}
  .mq-set span::after{width:7px;height:7px;margin:0 14px}
  .mq-set span:last-child::after{display:none}
  .mq-set + .mq-set{display:none}
}

/* ---------- today ---------- */
.lead-proof{display:grid;gap:28px;align-items:center}
@media (min-width:900px){.lead-proof{grid-template-columns:1.35fr 1fr;gap:56px}}
.big-stat{display:grid;gap:18px}
.big-stat .n{font-family:var(--head);font-size:clamp(60px,10vw,96px);line-height:.95}
.big-stat .n small{display:block;font-family:var(--body);font-size:15px;font-weight:600;color:var(--soft);
  letter-spacing:.02em;margin-top:6px}
.big-stat .n.r{color:var(--red)}
.big-stat p{color:var(--soft)}
.grid3{display:grid;gap:30px;margin-top:56px}
@media (min-width:760px){.grid3{grid-template-columns:repeat(3,1fr);align-items:start;gap:22px}}
.grid2{display:grid;gap:30px}
@media (min-width:900px){.grid2{grid-template-columns:1.25fr 1fr;align-items:start;gap:22px}}
.sub{font-family:var(--head);font-size:clamp(32px,5vw,44px);margin:72px 0 12px}
.sub + p{color:var(--soft);max-width:640px;margin-bottom:28px}
.facts{display:grid;gap:14px;margin-top:28px}
@media (min-width:760px){.facts{grid-template-columns:repeat(3,1fr)}}
.fact{background:var(--char-2);border:1px solid var(--line);border-radius:var(--r);padding:22px}
.fact .n{font-family:var(--head);font-size:46px;line-height:1;color:var(--white)}
.fact .n.r{color:var(--red)}
.fact p{font-size:15.5px;color:var(--soft);margin-top:8px}
.fact .tag{margin-top:12px}
.note{font-size:13.5px;color:var(--smoke);margin-top:18px}
.light .note{color:#777}

/* ---------- strength in numbers ---------- */
.hub{position:relative;width:min(100%,520px);aspect-ratio:1;margin:0 auto}
.hub svg{position:absolute;inset:0;width:100%;height:100%}
.hub .core{position:absolute;left:50%;top:50%;width:34%;aspect-ratio:1;transform:translate(-50%,-50%);
  border-radius:50%;background:var(--red);display:grid;place-items:center;box-shadow:0 0 0 12px rgba(239,62,54,.15),0 0 60px rgba(239,62,54,.45)}
.hub .core img{width:78%}
.hub .loc{position:absolute;transform:translate(-50%,-50%);font-size:clamp(11px,2.6vw,14px);font-weight:700;
  background:#fff;color:var(--char);padding:6px 11px;border-radius:999px;white-space:nowrap;box-shadow:0 6px 18px rgba(0,0,0,.25)}
.hub .line{stroke:rgba(255,255,255,.22);stroke-width:1.5;stroke-dasharray:5 6}
@media (prefers-reduced-motion:no-preference){.hub.in .line{animation:flow 1.6s linear infinite}}
@keyframes flow{to{stroke-dashoffset:-22}}
.idea{display:grid;gap:44px;align-items:center}
@media (min-width:900px){.idea{grid-template-columns:1fr 1fr;gap:64px}}
.wins{display:grid;gap:14px}
.win{display:grid;grid-template-columns:48px 1fr;gap:16px;align-items:start;background:var(--char-2);
  border:1px solid var(--line);border-radius:var(--r);padding:20px}
.win .ic{width:48px;height:48px;border-radius:14px;background:rgba(239,62,54,.14);display:grid;place-items:center}
.win .ic svg{width:24px;height:24px;stroke:var(--red);fill:none;stroke-width:2;stroke-linecap:round;stroke-linejoin:round}
.win h3{font-size:30px}
.win p{font-size:15.5px;color:var(--soft);margin-top:4px}
.callout{margin-top:18px;border-left:4px solid var(--red);background:rgba(239,62,54,.08);padding:16px 20px;
  border-radius:0 12px 12px 0;font-size:15.5px}
.callout b{color:var(--white)}

/* ---------- concept mockups built in HTML ---------- */
.mock > .tag{margin-bottom:12px}
.av{width:36px;height:36px;border-radius:50%;background:var(--red);display:grid;place-items:center;flex:0 0 auto;overflow:hidden}
.av img{width:82%}
.post{background:#fff;color:#1c1e21;border-radius:16px;overflow:hidden;font-family:var(--ui);font-size:14px;line-height:1.4;
  box-shadow:0 18px 44px rgba(0,0,0,.35)}
.post-h{display:flex;align-items:center;gap:10px;padding:12px 14px}
.post-h b{display:block;font-size:14.5px}
.post-h small{display:block;color:#65676b;font-size:12.5px}
.post-t{padding:0 14px 12px}
.post-m{position:relative;background:#111;overflow:hidden}
.post-m img,.post-m video{width:100%;height:100%;object-fit:cover}
.post-m.sq{aspect-ratio:1/1}
.post-m.p45{aspect-ratio:4/5}
.post-m.p916{aspect-ratio:9/16}
.post-cta{display:flex;align-items:center;justify-content:space-between;gap:10px;background:#f0f2f5;padding:10px 14px}
.post-cta small{display:block;color:#65676b;font-size:11.5px}
.post-cta b{display:block;font-size:14.5px}
.post-cta span{background:#e4e6eb;font-weight:700;padding:8px 14px;border-radius:8px;white-space:nowrap}
.post-s{display:flex;justify-content:space-between;color:#65676b;font-size:13px;padding:10px 14px;border-bottom:1px solid #e4e6eb;margin:0 0}
.post-a{display:flex;justify-content:space-around;color:#65676b;font-weight:700;font-size:13.5px;padding:10px 6px}
.ig-cta{display:flex;justify-content:space-between;background:#0095f6;color:#fff;font-weight:700;padding:11px 14px}
.ig-b{padding:12px 14px 14px;display:grid;gap:4px}
.compare{display:grid;gap:28px}
@media (min-width:900px){.compare{grid-template-columns:1fr 1.7fr;gap:36px;align-items:start}}
.col{background:var(--char-2);border:1px solid var(--line);border-radius:24px;padding:20px}
@media (min-width:900px){.col{padding:26px}}
.col.win-col{background:linear-gradient(180deg,rgba(239,62,54,.16),rgba(239,62,54,.04));border-color:rgba(239,62,54,.4)}
.col-h{display:flex;flex-wrap:wrap;align-items:baseline;justify-content:space-between;gap:8px 16px;margin-bottom:18px}
.col-h h3{font-size:clamp(30px,4vw,36px)}
.reach{display:flex;align-items:center;gap:10px;flex-wrap:wrap}
.reach b{font-family:var(--head);font-weight:400;font-size:clamp(32px,4.5vw,40px);line-height:1}
.win-col .reach b{color:var(--red)}
.pair{display:grid;gap:30px}
@media (min-width:600px){.pair{grid-template-columns:1fr 1fr;gap:18px;align-items:start}}
.stack{display:grid;gap:30px}

/* ---------- local ---------- */
.local{display:grid;gap:44px;align-items:center}
@media (min-width:900px){.local{grid-template-columns:1fr 1.1fr;gap:56px}}
.local-art{display:grid;gap:28px}
@media (min-width:600px){.local-art{grid-template-columns:1fr 1fr;align-items:start}}
.local-art .shot{box-shadow:0 18px 40px rgba(35,31,32,.18)}
.local-art .shot.clear{box-shadow:none}
.ticks{list-style:none;margin:28px 0 0;padding:0;display:grid;gap:16px}
.ticks li{display:grid;grid-template-columns:30px 1fr;gap:12px;font-size:16.5px}
.ticks li::before{content:"";width:30px;height:30px;border-radius:50%;
  background:var(--red) url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='white' stroke-width='3' stroke-linecap='round' stroke-linejoin='round'%3E%3Cpath d='M5 12l5 5 9-10'/%3E%3C/svg%3E") center/16px no-repeat}
.ticks b{display:block}
.ticks span{color:var(--soft);font-size:15.5px}
.light .ticks span{color:#4d4a4b}

/* ---------- phones and email ---------- */
.phones{display:grid;grid-auto-flow:column;grid-auto-columns:min(80%,320px);gap:16px;overflow-x:auto;
  scroll-snap-type:x mandatory;padding:6px var(--gut) 18px;margin:0 calc(-1 * var(--gut));scrollbar-width:none}
.phones::-webkit-scrollbar{display:none}
@media (min-width:900px){.phones{grid-auto-flow:row;grid-template-columns:repeat(3,1fr);overflow:visible;margin:0;padding:6px 0 0;gap:24px}}
.phone-wrap{scroll-snap-align:center}
.phone{background:#fff;color:#111;border:10px solid #0d0b0c;border-radius:36px;padding:14px 12px 16px;font-family:var(--ui);
  font-size:14px;line-height:1.4;box-shadow:0 20px 50px rgba(0,0,0,.45)}
.ph-h{display:flex;flex-direction:column;align-items:center;gap:6px;padding-bottom:10px;border-bottom:1px solid #eee}
.ph-h .av{width:44px;height:44px}
.ph-h b{font-size:13px}
.ph-d{text-align:center;color:#8e8e93;font-size:12px;margin:10px 0}
.bub{background:#e9e9eb;border-radius:18px;padding:10px 13px;max-width:92%}
.bub u{color:#0a66d8}
.lnk{background:#e9e9eb;border-radius:18px;overflow:hidden;margin-top:8px;max-width:92%}
.lnk img{width:100%;aspect-ratio:16/10;object-fit:cover}
.lnk div{padding:8px 13px 10px}
.lnk b{display:block;font-size:13px}
.lnk small{color:#8e8e93;font-size:12px}
.phone-wrap figcaption{text-align:center;margin-top:16px}
.ph-n{display:block;font-family:var(--head);font-weight:400;font-size:28px;line-height:1.1;color:var(--white)}
.email-row{display:grid;gap:28px;align-items:center;margin-top:64px}
@media (min-width:900px){.email-row{grid-template-columns:1fr 1fr;gap:56px}}
.email-copy p{color:var(--soft)}
.email{background:#fff;color:#222;border-radius:16px;overflow:hidden;box-shadow:0 18px 44px rgba(0,0,0,.35);max-width:460px}
.em-h{display:flex;gap:10px;align-items:center;padding:12px 14px;border-bottom:1px solid #eee;font-family:var(--ui);font-size:13.5px}
.em-h b{display:block}
.em-h small{color:#666}
.em-img img{width:100%;aspect-ratio:16/9;object-fit:cover}
.em-b{padding:18px 20px 20px;text-align:center}
.em-t{font-family:var(--head);font-size:32px;line-height:1.1;color:var(--char)}
.em-b p{font-size:15px;color:#444;margin-top:8px}
.em-btns{display:flex;gap:10px;justify-content:center;flex-wrap:wrap;margin:16px 0 10px}
.em-btns span{font-weight:700;font-size:14px;padding:11px 18px;border-radius:999px}
.em-btns .b1{background:var(--red);color:#fff}
.em-btns .b2{border:1.5px solid var(--char);color:var(--char)}
.em-b small{color:#777;font-size:12px}

/* ---------- brand kit ---------- */
.bk{display:grid;gap:22px}
@media (min-width:980px){.bk{grid-template-columns:.95fr 1.4fr;align-items:start}}
.bk-card{background:#0f0c0d;border:1px solid var(--line);border-radius:22px;padding:20px}
.bk-l{font-size:12px;font-weight:800;letter-spacing:.2em;text-transform:uppercase;color:var(--red);margin:18px 0 10px}
.bk-card > .bk-l:first-child{margin-top:0}
.logos{display:grid;grid-template-columns:repeat(3,1fr);gap:8px}
.logos div{border-radius:12px;aspect-ratio:2/1;display:grid;place-items:center;border:1px solid var(--line)}
.logos img{width:80%}
.swatches{display:grid;grid-template-columns:repeat(4,1fr);gap:8px}
.sw{border-radius:12px;padding:38px 8px 8px;font-size:11.5px;font-weight:700;line-height:1.3;border:1px solid var(--line)}
.sw span{display:block;font-weight:400;opacity:.85}
.fonts{display:grid;grid-template-columns:1fr 1fr;gap:8px}
.fonts div{background:var(--char-2);border-radius:12px;padding:14px}
.fonts small{display:block;color:var(--soft);font-size:12.5px}
.f1{font-family:var(--head);font-size:28px}
.f2{font-family:var(--body);font-weight:700;font-size:22px}
.pstyle{display:grid;grid-template-columns:repeat(3,1fr);gap:8px}
.pstyle img{width:100%;aspect-ratio:3/4;object-fit:cover;border-radius:10px}
.bk-cap{font-size:13.5px;color:var(--soft);margin-top:10px}
.bk-right{display:grid;gap:22px}
.stories{display:grid;grid-auto-flow:column;grid-auto-columns:min(64%,240px);gap:12px;overflow-x:auto;scroll-snap-type:x mandatory;
  padding:0 var(--gut) 6px;margin:0 calc(-1 * var(--gut));scrollbar-width:none}
.stories::-webkit-scrollbar{display:none}
@media (min-width:980px){.stories{grid-auto-flow:row;grid-template-columns:repeat(3,1fr);overflow:visible;margin:0;padding:0}}
.story{position:relative;aspect-ratio:9/16;border-radius:18px;overflow:hidden;background:#111;scroll-snap-align:center;margin-bottom:28px}
.story > img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover}
.story::after{content:"";position:absolute;inset:0;pointer-events:none;background:linear-gradient(180deg,rgba(0,0,0,.62) 0,rgba(0,0,0,0) 30%,rgba(0,0,0,0) 76%,rgba(0,0,0,.55) 100%)}
.st-top{position:absolute;z-index:2;top:12px;left:12px;display:flex;align-items:center;gap:8px;font-family:var(--ui);font-size:12.5px;font-weight:700}
.st-top .av{width:26px;height:26px}
.st-mid{position:absolute;z-index:2;left:14px;right:14px;bottom:62px;display:flex;flex-direction:column;align-items:flex-start;gap:6px}
.st-mid.top{bottom:auto;top:52px}
.st-tag{background:var(--red);color:#fff;font-size:11px;font-weight:800;letter-spacing:.1em;text-transform:uppercase;padding:5px 9px;border-radius:6px}
.st-tag.w{background:#fff;color:var(--red)}
.st-t{font-family:var(--head);font-size:clamp(28px,3vw,34px);line-height:1;text-shadow:0 2px 12px rgba(0,0,0,.45)}
.st-p{font-weight:800;font-size:30px;line-height:1}
.st-mid small{font-size:11.5px;opacity:.9}
.st-btn{position:absolute;z-index:2;left:14px;right:14px;bottom:16px;background:#fff;color:var(--char);text-align:center;font-weight:700;font-size:13.5px;
  padding:9px;border-radius:999px}
.st-name{position:absolute;left:0;right:0;bottom:-26px;text-align:center;font-style:normal;font-size:12.5px;color:var(--soft)}
.story{overflow:visible}
.story > img,.story::after{border-radius:18px}
.menu .bk-l{margin-top:0}
.tiles{display:grid;grid-template-columns:repeat(2,1fr);gap:10px}
@media (min-width:600px){.tiles{grid-template-columns:repeat(3,1fr)}}
.tiles div{background:#fff;border-radius:14px;padding:10px 10px 12px;text-align:center}
.tiles img{width:100%;aspect-ratio:3/2;object-fit:contain}
.tiles b{display:block;color:var(--char);font-size:13.5px;margin-top:4px}

/* ---------- plan timeline ---------- */
.steps{list-style:none;margin:0;padding:0;display:grid;gap:0;position:relative}
.step{display:grid;grid-template-columns:64px 1fr;gap:18px;position:relative;padding-bottom:30px}
.step:last-child{padding-bottom:0}
/* connectors: a muted dashed base with a red dashed copy revealed by --f (0 to 1) */
.seg{position:absolute;left:31px;top:70px;bottom:6px;width:2px;
  background:repeating-linear-gradient(to bottom,#4a4344 0 6px,transparent 6px 12px)}
.seg i{position:absolute;inset:0;background:repeating-linear-gradient(to bottom,var(--red) 0 6px,transparent 6px 12px);
  clip-path:inset(0 0 calc((1 - var(--f,0)) * 100%) 0)}
.step .dot{position:relative;width:64px;height:64px;border-radius:50%;background:#3a3435;color:#9a9798;display:grid;place-items:center;
  font-family:var(--head);font-size:34px;line-height:1;box-shadow:0 0 0 6px rgba(255,255,255,.04);
  transition:background .45s ease,color .45s ease,box-shadow .45s ease}
.step .when{font-size:12px;font-weight:700;letter-spacing:.16em;text-transform:uppercase;color:var(--smoke);margin-top:4px;transition:color .45s}
.step h3{font-size:clamp(30px,4vw,34px);margin-top:2px;color:#bdb9ba;transition:color .45s}
.step p{color:#8f8b8c;font-size:16px;margin-top:4px;max-width:30ch;transition:color .45s}
.step.lit .dot{background:var(--red);color:#fff;box-shadow:0 0 0 6px rgba(239,62,54,.18)}
.step.lit .when{color:var(--red)}
.step.lit h3{color:#fff}
.step.lit p{color:var(--soft)}
@media (prefers-reduced-motion:no-preference){
  .step.lit .dot::after{content:"";position:absolute;inset:0;border-radius:50%;animation:glow 1.1s ease-out 1}
}
@keyframes glow{from{box-shadow:0 0 0 0 rgba(239,62,54,.6)}to{box-shadow:0 0 0 22px rgba(239,62,54,0)}}
@media (min-width:1000px){
  .steps{grid-template-columns:repeat(6,1fr);gap:18px}
  .step{grid-template-columns:1fr;gap:14px;padding-bottom:0;text-align:center;justify-items:center;align-content:start}
  .seg{left:calc(50% + 40px);right:calc(-50% + 22px);top:31px;bottom:auto;width:auto;height:2px;
    background:repeating-linear-gradient(to right,#4a4344 0 6px,transparent 6px 12px)}
  .seg i{background:repeating-linear-gradient(to right,var(--red) 0 6px,transparent 6px 12px);
    clip-path:inset(0 calc((1 - var(--f,0)) * 100%) 0 0)}
  .step p{margin-left:auto;margin-right:auto}
}

/* ---------- deliverables ---------- */
.cards{display:grid;gap:14px}
@media (min-width:560px){.cards{grid-template-columns:1fr 1fr}}
@media (min-width:1040px){.cards{grid-template-columns:repeat(4,1fr);gap:16px}}
.card{background:#fff;border:1px solid #ece9ea;border-radius:var(--r);padding:26px 20px;text-align:center;
  display:flex;flex-direction:column;align-items:center;justify-content:flex-start;
  box-shadow:0 6px 24px rgba(35,31,32,.06);transition:transform .25s,box-shadow .25s}
.card:hover{transform:translateY(-3px);box-shadow:0 14px 34px rgba(35,31,32,.12)}
.card .ic{width:50px;height:50px;border-radius:14px;background:var(--red);display:grid;place-items:center;margin:0 auto 16px}
.card .ic svg{width:24px;height:24px;stroke:#fff;fill:none;stroke-width:2;stroke-linecap:round;stroke-linejoin:round}
.card h3{font-size:29px;color:var(--char)}
.card p{font-size:15.5px;color:#4d4a4b;margin-top:8px;max-width:30ch}

/* ---------- investment ---------- */
.plans{display:grid;gap:20px;max-width:960px;margin:0 auto}
@media (min-width:820px){.plans{grid-template-columns:1fr 1fr}}
.plan{border-radius:26px;padding:30px 26px;background:var(--char-2);border:1px solid var(--line);display:flex;flex-direction:column}
@media (min-width:820px){.plan{padding:38px 34px}}
.plan.best{background:var(--red);border-color:var(--red);box-shadow:0 24px 60px rgba(239,62,54,.35)}
.plan .badge{align-self:flex-start;font-size:11px;font-weight:700;letter-spacing:.14em;text-transform:uppercase;
  padding:6px 12px;border-radius:999px;background:rgba(255,255,255,.14);margin-bottom:18px}
.plan.best .badge{background:#fff;color:var(--red)}
.plan h3{font-size:38px}
.plan .from{font-size:14px;font-weight:600;margin-top:16px;opacity:.88}
.plan .price{font-size:clamp(48px,7vw,60px);font-weight:800;letter-spacing:-.02em;line-height:1.05}
.plan .price small{font-size:18px;font-weight:600;letter-spacing:0}
.plan .tax{font-size:15px;font-weight:600;opacity:.88;margin-top:2px}
.plan ul{list-style:none;padding:0;margin:24px 0 0;display:grid;gap:10px;font-size:16px}
.plan li{padding-left:28px;position:relative}
.plan li::before{content:"";position:absolute;left:0;top:5px;width:16px;height:16px;border-radius:50%;
  background:rgba(255,255,255,.18) url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='white' stroke-width='3.5' stroke-linecap='round' stroke-linejoin='round'%3E%3Cpath d='M5 12l5 5 9-10'/%3E%3C/svg%3E") center/10px no-repeat}
.plan:not(.best) li::before{background-color:var(--red)}
.billed{max-width:960px;margin:22px auto 0;display:grid;grid-template-columns:44px 1fr;gap:16px;align-items:start;
  background:var(--char-2);border:1px dashed rgba(255,255,255,.28);border-radius:var(--r);padding:22px}
.billed .ic{width:44px;height:44px;border-radius:50%;background:rgba(255,255,255,.08);display:grid;place-items:center;
  font-weight:800;font-size:20px;color:var(--red)}
.billed > div > b{display:block;font-size:17px}
.billed ul{list-style:none;padding:0;margin:10px 0 0;display:grid;gap:10px}
.billed li{color:var(--soft);font-size:15.5px}
.billed li b{color:var(--white)}

/* ---------- close ---------- */
.close{text-align:center;padding:100px 0;overflow:hidden;background:var(--red)}
.close-bg{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;object-position:75% 18%}
.close-shade{position:absolute;inset:0;background:linear-gradient(180deg,rgba(239,62,54,.9),rgba(212,48,42,.94))}
.close .wrap{position:relative}
.close h2{font-size:clamp(48px,9vw,88px);max-width:14ch;margin:0 auto}
.close p{font-size:18px;margin:18px auto 0;max-width:520px;opacity:.96}
.close .pill{margin-top:30px;border-color:#fff;background:#fff;color:var(--red)}
.close .pill:hover{background:var(--char);border-color:var(--char);color:#fff}
footer{background:var(--ink);color:var(--smoke);font-size:13px;padding:28px 0;text-align:center}
footer p + p{margin-top:6px}

/* ---------- lightbox ---------- */
#box{position:fixed;inset:0;z-index:90;background:#0c0a0b;display:none;align-items:center;justify-content:center;
  overflow:hidden;touch-action:none;-webkit-user-select:none;user-select:none}
#box.on{display:flex;animation:fade .2s ease}
#box img{max-width:100vw;max-height:100svh;width:auto;height:auto;transform-origin:50% 50%;will-change:transform;
  -webkit-user-drag:none;pointer-events:auto}
@media (min-width:760px){#box img{max-width:94vw;max-height:90svh;border-radius:8px}}
#boxx{position:absolute;top:max(12px,env(safe-area-inset-top));right:12px;width:46px;height:46px;border-radius:50%;border:0;
  background:rgba(255,255,255,.14);color:#fff;font-size:30px;line-height:1;cursor:pointer;z-index:2}
#boxx:hover{background:rgba(255,255,255,.24)}
#boxh{position:absolute;left:50%;bottom:max(16px,env(safe-area-inset-bottom));transform:translateX(-50%);font-size:13px;font-weight:600;
  color:#fff;background:rgba(255,255,255,.12);padding:8px 14px;border-radius:999px;white-space:nowrap;pointer-events:none}
@keyframes fade{from{opacity:0}to{opacity:1}}

/* ---------- scroll reveal ---------- */
@media (prefers-reduced-motion:no-preference){
  .js .rv{opacity:0;transform:translateY(22px);transition:opacity .7s ease,transform .7s cubic-bezier(.2,.8,.2,1);
    transition-delay:var(--d,0s)}
  .js .rv.in{opacity:1;transform:none}
  .js .hero .rv{transition-duration:.9s}
  .hero-bg{animation:heroin 1.6s cubic-bezier(.2,.8,.2,1) both}
  @keyframes heroin{from{transform:scale(1.06);opacity:.6}to{transform:none;opacity:1}}
}

/* email blocks and four phones */
.em-blk{display:grid;grid-template-columns:38% 1fr;gap:14px;align-items:center;padding:14px 16px;border-top:1px solid #eee;text-align:left}
.em-blk img{width:100%;aspect-ratio:1/1;object-fit:cover;border-radius:10px}
.em-blk b,.em-story b{display:block;font-family:var(--head);font-weight:400;font-size:24px;line-height:1.1;color:var(--char)}
.em-blk p,.em-story p{font-size:14px;color:#555;margin-top:4px}
.em-link{display:inline-block;margin-top:8px;font-weight:700;font-size:13.5px;color:var(--red)}
.em-story{border-top:1px solid #eee;background:var(--char)}
.em-story img{width:100%;aspect-ratio:16/9;object-fit:cover}
.em-story div{padding:14px 18px 18px;text-align:center}
.em-story b{color:#fff}
.em-story p{color:var(--soft)}
@media (min-width:900px){.phones{grid-template-columns:repeat(4,1fr);gap:18px}.phone{font-size:13px}}
.card{position:relative}
.card .num{position:absolute;top:12px;left:12px;width:28px;height:28px;border-radius:50%;background:var(--char);color:#fff;
  font-size:13px;font-weight:800;display:grid;place-items:center}

/* ---------- spend by location ---------- */
.spend{max-width:1100px;margin:64px auto 0}
.spend .sub{margin-top:0}
.sept{display:grid;grid-template-columns:repeat(2,1fr);gap:8px;margin:6px 0 22px}
@media (min-width:640px){.sept{grid-template-columns:repeat(4,1fr)}}
@media (min-width:1000px){.sept{grid-template-columns:repeat(7,1fr)}}
.sept div{background:var(--char-2);border:1px solid var(--line);border-radius:12px;padding:12px 14px}
.sept b{display:block;font-size:19px;font-weight:800;letter-spacing:-.01em}
.sept span{font-size:12.5px;color:var(--soft)}
.tbl-wrap{overflow-x:auto;border:1px solid var(--line);border-radius:16px;background:var(--char-2);-webkit-overflow-scrolling:touch}
.tbl-wrap:focus-visible{outline:3px solid var(--red);outline-offset:3px}
.tbl{border-collapse:separate;border-spacing:0;width:100%;min-width:860px;font-size:14.5px;font-variant-numeric:tabular-nums}
.tbl th,.tbl td{padding:12px 14px;text-align:right;white-space:nowrap;border-bottom:1px solid var(--line);vertical-align:top}
.tbl thead th{font-size:12px;font-weight:700;letter-spacing:.06em;text-transform:uppercase;color:var(--soft);white-space:normal;vertical-align:bottom}
.tbl thead .grp th{border-bottom:0;padding-bottom:0;font-size:11px;letter-spacing:.14em;color:var(--smoke);text-align:center}
.tbl thead .grp th.e{color:var(--red)}
.tbl th:first-child{position:sticky;left:0;z-index:1;text-align:left;background:var(--char-2);white-space:normal;min-width:150px;max-width:190px;
  box-shadow:1px 0 0 var(--line)}
.tbl tbody th{font-weight:700;font-size:14.5px}
.tbl small{font-size:12px;color:var(--soft);font-weight:400}
.tbl td span{display:block;font-size:12px;color:var(--soft)}
.tbl .tn{display:block;font-size:12px;font-weight:600;color:var(--red);margin-top:2px;line-height:1.35}
.tbl .mute{color:var(--smoke)}
.tbl .e{background:rgba(239,62,54,.07)}
.tbl thead th.e i{display:inline-block;font-style:normal;background:var(--red);color:#fff;border-radius:999px;padding:1px 7px;margin-left:4px;letter-spacing:.04em}
.tbl tfoot th,.tbl tfoot td{border-bottom:0;font-weight:800;background:#38312f}
.tbl tfoot th:first-child{background:#38312f}
.tbl tfoot .e{background:rgba(239,62,54,.18)}
.scroll-hint{font-size:13px;color:var(--smoke);margin-top:10px}
@media (min-width:1000px){.scroll-hint{display:none}}
@media (min-width:900px){.email-row{align-items:start}.email-copy{position:sticky;top:110px}}
.st-mid{bottom:58px}
.st-btn{bottom:14px}
.st-mid small{line-height:1.35}
.story .st-t{font-size:clamp(24px,2.6vw,30px)}
@media (max-width:600px){
  .tbl{font-size:13.5px;min-width:780px}
  .tbl th,.tbl td{padding:11px 10px}
  .tbl th:first-child{min-width:122px;max-width:136px}
  .tbl tbody th{font-size:13.5px}
}
.facts.four{grid-template-columns:1fr}
@media (min-width:560px){.facts.four{grid-template-columns:repeat(2,1fr)}}
@media (min-width:1000px){.facts.four{grid-template-columns:repeat(4,1fr)}}

/* hub with every open location: labels around the ring on wide screens, a plain list on phones */
.hub-wrap{width:100%}
.hub{width:min(100%,460px)}
.hub .core{width:30%}
.hub .pt{fill:var(--red)}
.hub .loc{font-size:12.5px;padding:5px 10px}
.hub-list{display:none;text-align:center;font-size:15px;font-weight:600;line-height:1.9;color:var(--soft);max-width:420px;margin:18px auto 0}
@media (max-width:899px){
  .hub{width:min(100%,340px)}
  .hub .loc{display:none}
  .hub-list{display:block}
}
.hub{width:min(100%,440px)}
.hub .core{width:26%}
.hub .loc.l{transform:translate(0,-50%)}
.hub .loc.r{transform:translate(-100%,-50%)}
.hub-list span{white-space:nowrap}
.hub-list span{margin-right:6px}
.hub-list span:not(:last-child)::after{content:"·";margin-left:8px;color:var(--red)}
@media (max-width:899px){
  .hub{width:min(100%,400px);margin:-34px auto -44px}
  .hub .core{width:26%}
}

/* stories: true photo colors, shade only at the top and bottom edges */
.story:has(.st-mid:not(.top))::after{background:linear-gradient(180deg,rgba(0,0,0,.5) 0,rgba(0,0,0,0) 18%,rgba(0,0,0,0) 46%,rgba(0,0,0,.8) 100%)}
.st-bars{position:absolute;z-index:3;top:7px;left:10px;right:10px;display:flex;gap:4px}
.st-bars i{flex:1;height:2.5px;border-radius:2px;background:rgba(255,255,255,.4)}
.st-bars i:first-child{background:#fff}
.st-top{top:16px}
.st-mid.top{top:58px}
.st-btn{box-shadow:0 6px 18px rgba(0,0,0,.25)}

/* phones: equal frame heights inside each column, caption always below its own phone */
.phone-wrap{display:flex;flex-direction:column}
.phone-wrap .phone{flex:1 1 auto}
.phone-wrap figcaption{flex:0 0 auto;margin-top:18px;padding:0 6px;text-wrap:balance}
.ph-n{text-wrap:balance}
.lnk img{aspect-ratio:4/3}
.phones{padding-bottom:12px}
.email-row{margin-top:72px}
@media (min-width:900px){.email-row{margin-top:96px}}
@media (min-width:900px){
  .phones{grid-template-rows:auto auto;row-gap:0}
  .phone-wrap{display:grid;grid-row:span 2;grid-template-rows:subgrid}
  .phone-wrap .phone{flex:none}
}

/* ---------- investment: savings first ---------- */
.plan.best{border:2px solid #ff8a84;box-shadow:0 0 0 6px rgba(239,62,54,.18),0 28px 70px rgba(239,62,54,.45)}
.save{background:#fff;border-radius:16px;padding:16px 18px;margin-top:20px;box-shadow:0 10px 30px rgba(0,0,0,.18)}
.save b{display:block;color:var(--red);font-size:clamp(34px,6vw,44px);font-weight:800;letter-spacing:-.02em;line-height:1.05}
.save span{display:block;color:var(--char);font-size:15px;font-weight:600;line-height:1.45;margin-top:6px}
.plan.muted{background:transparent;border-color:rgba(255,255,255,.14);opacity:.88}
.plan.muted h3{font-size:32px}
.plan.muted .price{font-size:clamp(38px,5.4vw,46px)}
.plan.muted ul{color:var(--soft)}
@media (min-width:820px){.plans{align-items:start}.plan.muted{margin-top:36px}}
.lock{max-width:960px;margin:22px auto 0;text-align:center;font-size:17px;font-weight:600;color:#fff}

/* ---------- spend table, simplified ---------- */
.sept-line{font-size:15.5px;color:var(--soft);margin:-8px 0 20px}
.tbl.simple{min-width:0;font-size:16px}
.tbl.simple th,.tbl.simple td{padding:14px 16px;vertical-align:middle}
.tbl.simple td.g{font-weight:800;font-size:20px;color:#fff}
.tbl.simple td.g small{display:block;font-size:12px;font-weight:600;color:var(--soft)}
.tbl.simple .city{display:block;font-weight:700}
.tbl.simple .eng-m{display:none}
.tbl.simple tfoot td.g{font-size:22px;color:var(--red);background:rgba(239,62,54,.18)}
.tbl.simple thead th{vertical-align:bottom}
@media (min-width:700px){.sept{grid-template-columns:repeat(4,1fr)}}
@media (max-width:699px){
  .tbl-wrap{overflow:visible;border:0;background:transparent;border-radius:0}
  .tbl.simple,.tbl.simple tbody,.tbl.simple tfoot{display:block;width:100%}
  .tbl.simple thead{display:none}
  .tbl.simple tr{display:grid;grid-template-columns:1fr 1fr;gap:10px 12px;background:var(--char-2);border:1px solid var(--line);
    border-radius:16px;padding:16px;margin-bottom:12px}
  .tbl.simple th,.tbl.simple td{display:block;padding:0;border:0;text-align:left;background:transparent;white-space:normal}
  .tbl.simple tbody th,.tbl.simple tfoot th{grid-column:1/-1;position:static;box-shadow:none;max-width:none;min-width:0;background:transparent}
  .tbl.simple .city{font-size:20px}
  .tbl.simple .eng-m{display:block;font-size:13px;font-weight:600;color:var(--soft);margin-top:2px}
  .tbl.simple td.eng,.tbl.simple td.blank{display:none}
  .tbl.simple td{background:rgba(255,255,255,.04);border-radius:10px;padding:10px 12px;font-size:17px;font-weight:700}
  .tbl.simple td::before{content:attr(data-label);display:block;font-size:11px;font-weight:700;letter-spacing:.1em;text-transform:uppercase;color:var(--soft);margin-bottom:2px}
  .tbl.simple td.g{background:rgba(239,62,54,.14);font-size:20px}
  .tbl.simple tfoot tr{background:#38312f;border-color:rgba(239,62,54,.4)}
  .tbl.simple tfoot th,.tbl.simple tfoot td{background:transparent}
  .tbl.simple tfoot td{background:rgba(255,255,255,.06)}
  .tbl.simple tfoot td.g{grid-column:1/-1;background:rgba(239,62,54,.22)}
}

/* ---------- real screenshots: tight crops, shown large ---------- */
.shot.proof > .tag{top:8px;left:8px;font-size:9.5px;padding:4px 7px;letter-spacing:.08em;gap:5px;box-shadow:0 1px 4px rgba(0,0,0,.18)}
.shot.proof > .tag::before{width:5px;height:5px}
.zoom-hint{width:30px;height:30px;padding:0;right:8px;bottom:8px;background-position:50% 50%;background-size:15px;opacity:.9}
@media (min-width:760px){.zoom-hint{opacity:0}.shot:hover .zoom-hint,.shot:focus-visible .zoom-hint{opacity:.9}}
.shot.proof picture{display:block}
.proofs{display:grid;gap:30px;margin-top:56px}
.proof-ig{max-width:880px}
.ad-cards{display:none}
.ad-cap{font-size:14.5px;color:var(--soft);margin-top:12px}
.ad-cap b{color:#fff}
.hw-row{display:grid;gap:24px;margin-top:40px;align-items:center}
.hw-copy h4{font-family:var(--head);font-weight:400;font-size:clamp(30px,4vw,40px);line-height:1.05;margin:0}
.hw-copy p{color:var(--soft);margin-top:12px;max-width:46ch}
@media (min-width:900px){.hw-row{grid-template-columns:minmax(0,440px) 1fr;gap:56px}}
@media (max-width:759px){
  .ad-strip{display:none}
  .ad-cards{display:grid;grid-auto-flow:column;grid-auto-columns:80%;gap:12px;overflow-x:auto;scroll-snap-type:x mandatory;
    margin:0 calc(-1 * var(--gut));padding:0 var(--gut) 4px;scrollbar-width:none}
  .ad-cards::-webkit-scrollbar{display:none}
  .ad-cards .shot.proof{margin:0;border-radius:12px;scroll-snap-align:center;box-shadow:none}
  .hw-row{margin-top:32px}
}
.fact.focus{background:rgba(239,62,54,.12);border:1.5px solid rgba(239,62,54,.55);box-shadow:0 0 0 4px rgba(239,62,54,.08)}
.fact.focus .n{color:var(--red)}
.focus-tag{display:inline-block;font-size:11px;font-weight:800;letter-spacing:.12em;text-transform:uppercase;color:#fff;background:var(--red);
  padding:4px 9px;border-radius:999px;margin-bottom:10px}
.hero .mission{font-size:clamp(19px,2.4vw,23px);font-weight:700;color:#fff;max-width:620px;margin-top:20px;line-height:1.45}

/* ---------- spacing pass: relaxed rhythm everywhere ---------- */
section{padding:88px 0}
@media (min-width:900px){section{padding:132px 0}}
.hero{padding-bottom:80px}
@media (min-width:980px){.hero{padding:calc(var(--nav) + 56px) 0 96px}}
.close{padding:110px 0}
@media (min-width:900px){.close{padding:140px 0}}
.marquee{padding:26px 0}
.eyebrow{margin-bottom:18px}
.head{margin-bottom:52px}
@media (min-width:900px){.head{margin-bottom:72px}}
.lede{margin-top:20px}
.sub{margin:96px 0 16px}
@media (min-width:900px){.sub{margin-top:120px}}
.sub + p{margin-bottom:36px}
.proofs{margin-top:72px;gap:40px}
.lead-proof{gap:36px}
figcaption{margin-top:14px}
.facts{gap:16px;margin-top:40px}
.fact{padding:26px 24px}
.fact p{margin-top:10px}
.note{margin-top:22px}
.freq-why{max-width:640px;margin:72px 0 0}
.freq-why p{font-size:clamp(18px,2.2vw,21px);line-height:1.7;color:#ecebeb}
@media (min-width:900px){.freq-why{margin-top:88px}}
.grid3,.grid2{gap:36px}
.hw-row{margin-top:56px}
.ad-cap{margin-top:14px}
.wins{gap:16px}
.win{padding:24px}
.callout{margin-top:24px;padding:18px 22px}
.compare{gap:36px}
.col{padding:24px}
@media (min-width:900px){.col{padding:32px}.compare{gap:44px}}
.pair,.stack{gap:36px}
.ticks{gap:20px;margin-top:36px}
.local{gap:56px}
.email-row{margin-top:88px}
@media (min-width:900px){.email-row{margin-top:112px}}
.bk{gap:28px}
.bk-card{padding:24px}
.bk-right{gap:32px}
.cards{gap:18px}
.card{padding:32px 24px}
.card p{margin-top:10px}
.plans{gap:24px}
.lock{margin-top:32px}
.billed{margin-top:28px;padding:26px}
.spend{margin-top:96px}
.sept{gap:12px;margin:12px 0 24px}
.sept div{padding:16px 18px}
.sept-line{margin:0 0 28px}
.tbl-wrap{margin-top:8px}
.steps .step{padding-bottom:40px}
@media (min-width:1000px){.steps .step{padding-bottom:0}}
@media (max-width:699px){.tbl.simple tr{padding:20px;gap:12px;margin-bottom:16px}}

/* ---------- loyalty and SMS chapter ---------- */
#loyalty{padding:104px 0}
@media (min-width:900px){#loyalty{padding:150px 0}}
.loyal{display:grid;gap:48px;align-items:center}
@media (min-width:900px){.loyal{grid-template-columns:1.15fr .85fr;gap:72px}}
.loyal-facts{grid-template-columns:1fr;margin-top:0}
@media (min-width:560px) and (max-width:899px){.loyal-facts{grid-template-columns:repeat(3,1fr)}}
.loyal-facts .fact .n{font-size:52px}
.real-text{max-width:400px;width:100%;margin:0 auto}
.real-phone{padding:12px;border-radius:40px;background:#fff}
.real-phone .shot.proof{margin:0;border-radius:24px;box-shadow:none;background:#fff}
.real-text figcaption{text-align:center;margin-top:18px}
@media (max-width:759px){.real-text{max-width:none}.real-phone .shot.proof{margin:0}}

/* ---------- the idea: balance text and ring ---------- */
@media (min-width:900px){
  .idea{grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:56px;align-items:center}
  .hub-wrap{align-self:center;display:flex;justify-content:center}
}
@media (min-width:1200px){.idea{grid-template-columns:minmax(0,1fr) minmax(0,1.05fr);gap:72px}}

/* strong push: visible Facebook engagement row */
.post-eng{display:flex;align-items:center;gap:8px;padding:12px 14px;border-bottom:1px solid #e4e6eb;font-family:var(--ui)}
.post-eng .re{display:flex}
.post-eng .re i{width:22px;height:22px;border-radius:50%;display:grid;place-items:center;border:2px solid #fff;margin-left:-5px}
.post-eng .re i:first-child{margin-left:0}
.post-eng .re svg{width:13px;height:13px}
.r-like{background:#1877f2}
.r-love{background:#f33e58}
.r-haha{background:#f7b928}
.r-haha svg{width:16px;height:16px}
.post-eng .n{font-size:17px;font-weight:800;color:#1c1e21}
.post-eng .cs{margin-left:auto;font-size:15px;font-weight:600;color:#4b4f56;white-space:nowrap}
.shot.proof > .tag{left:auto;right:8px}
.zoom-hint{width:26px;height:26px;background-size:13px;right:6px;bottom:6px}
@media (max-width:759px){.col .shot.proof{margin-left:0;margin-right:0;border-radius:12px}}

/* ---------- chapters ---------- */
.sum-points{list-style:none;padding:0;margin:0;display:grid;gap:16px}
@media (min-width:900px){.sum-points{grid-template-columns:repeat(3,1fr);gap:20px}}
.sum-points li{background:var(--char-2);border:1px solid var(--line);border-radius:20px;padding:26px 24px}
.sum-points b{display:grid;place-items:center;width:40px;height:40px;border-radius:50%;background:var(--red);font-family:var(--head);font-weight:400;font-size:24px;margin-bottom:14px}
.sum-points p{font-size:clamp(17px,2vw,19px);line-height:1.6;color:#efecec}
.how{list-style:none;padding:0;margin:0;display:grid;gap:12px}
@media (min-width:900px){.how{grid-template-columns:repeat(5,1fr);gap:14px}}
.how a{display:flex;gap:14px;align-items:flex-start;text-decoration:none;background:rgba(255,255,255,.04);border:1px solid var(--line);
  border-radius:16px;padding:18px;height:100%;transition:border-color .2s,background .2s}
.how a:hover{border-color:var(--red);background:rgba(239,62,54,.08)}
@media (min-width:900px){.how a{flex-direction:column}}
.hn{flex:0 0 auto;width:34px;height:34px;border-radius:50%;border:2px solid var(--red);color:#fff;display:grid;place-items:center;font-weight:800;font-size:15px}
.how b{display:block;font-size:16.5px}
.how small{display:block;font-size:14px;color:var(--soft);line-height:1.5;margin-top:4px}
.sub.center{text-align:center}
.sub-p{color:var(--soft);margin:0 auto 32px;max-width:560px}
#retention .loyal{margin-bottom:24px}
.small-sec{padding:88px 0}
@media (min-width:900px){.small-sec{padding:120px 0}}
.email-test{display:grid;gap:36px;align-items:center}
@media (min-width:900px){.email-test{grid-template-columns:1fr minmax(0,420px);gap:72px}}
.email-test .email{max-width:420px}
.email-test .mock{margin:0 auto;width:100%;max-width:420px}
@media (min-width:900px){.how{grid-template-columns:repeat(3,1fr)}}
@media (min-width:1200px){.how{grid-template-columns:repeat(6,1fr)}}
.tiktok{max-width:720px}
#tiktok{border-top:1px solid var(--line)}